Growth Sectors
Forestry
Building on Our Strengths with Value-Added Opportunities
Forestry remains foundational to Houston’s economy, but the future lies in value-added manufacturing and innovation. With a long history in wood processing and a workforce skilled in trades, Houston is well-positioned to expand into products like mass timber, engineered wood, and prefabricated housing.
Growing demand for sustainable building materials and efficient housing solutions is creating new opportunities to move beyond traditional lumber production, supporting economic stability while maintaining Houston’s industrial roots.
Logistics
Positioned at the Heart of Northern BC
Houston’s location along Highway 16 between Prince George and Prince Rupert makes is an ideal intermediate servicing and logistics hub.
As industrial activity grows across northern BC – particularly in mining, energy, and manufacturing – there is increasing demand for transportation, warehousing, equipment servicing, and supply chain support. With rail access, industrial land, and proximity to major export routes, Houston is uniquely positioned to support regional industry.
Tourism
A Hidden Gem for Outdoor Adventure
With stunning landscapes and a wide range of outdoor activities, Houston has strong potential to grow as a four-season tourism destination. From fly-fishing, hiking, and mountain biking to snowmobiling, nordic skiing, and snowshoeing, Houston offers authentic, uncrowded experiences increasingly sought by travellers.
As interest in rural and nature-based travel continues to grow, Houston is well-positioned to expand its tourism sector while enhancing local amenities and quality of life.
Manufacturing
Industrial-Ready and Workforce Driven
Houston offers the infrastructure and workforce needed to support advanced manufacturing and industrial development. With serviced industrial land, three-phase power, rail access, and a high proportion of skilled tradespeople, the community is well-suited for growth in manufacturing sectors.
Opportunities are particularly strong in value-added forestry manufacturing and industrial production, where businesses can benefit from lower costs, strong supply chains, and access to regional and global markets.
Mining
Supporting a Growing Regional Industry
While mining activity occurs primarily across the region, Houston is strategically positioned to support it as a service and supply centre.
Northern BC is experiencing growth in gold, copper, and other mineral development, creating demand for equipment servicing, repair, logistics, and industrial support services. Houston’s skilled workforce, industrial base, and location along key transportation corridors make it an ideal partner in supporting this expanding sector.
